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What is Niche Marketing?



What is Niche Marketing?

The word ‘niche’ is determined as: “A unique area of requirement for a item or service”. ‘Marketing’ is determined as: “The opportunity to buy or sell”. If you put the two works together, internet promotion indicates selling products or services in a unique area of requirement. All that really indicates is that products or services is being sold to the people who are most enthusiastic about that particular products or services and not to the world in general. 

Oftentimes big companies use internet promotion. For example, a company that makes computers and computer accessories might promote all-in-one copy/printer/scanners to the desktop computer user while at the same time marketing single function machines to large companies. 

One of the things that make internet promotion so attractive to sellers is that their marketing budgets go further. It costs less to promote to a specialized industry than it does to promote to a broader industry. 

Niche promotion must be developed to fulfill the exclusive needs of the targeted viewers. Market marketers must tailor their item to fulfill those exclusive needs. If, for example, you have developed a item to make poodle grooming easy enough for the untrained professional to do it, those who own poodles will be most enthusiastic about your item. Those who own Blood Hounds or cats couldn’t care less. If you have written an e-book that will explain how to start and succeed at an online business, those who are looking for that information are your topic. Those who are happy doing what they are doing are not fascinated at all. 

Niche promotion is a very effective and affordable way to promote and sell particular products or services to a particular viewers or, hopefully, buyers of that products or services. 



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